Responsibilities

• Define, own, and develop the Go-to-Market (GTM) strategy for the Transport & Logistics (T&L), Government, and Public Safety verticals in the EMEA region, ensuring perfect business alignment between high-level marketing priorities and strategic sales objectives.
• Partner closely with Vertical Sales Strategy Leads to co-author and implement joint business plans aimed at driving pipeline acceleration, unlocking revenue growth, and delivering measurable regional success.
• Act as the primary industry expert, thought-leader, spokesperson, and chief storyteller for the Transport & Logistics and Public Sector verticals across the region.
• Lead the strategic definition of vertical audiences and buyer personas, developing hyper-targeted marketing strategies to effectively reach, engage, and convert them.
• Champion and maintain a laser-focused alignment across all marketing initiatives for the assigned verticals, ensuring every campaign and activity supports core strategic business objectives.
• Take ownership and strategic responsibility for elevating Zebra's brand awareness, reputation, and customer perception within the T&L, Government, and Public Safety sectors across EMEA.
• Author and oversee the development of compelling, narrative-driven content that targets key buyer personas and aligns with Zebra's vertical messaging to influence both end-users and channel partners.
• Collaborate seamlessly across a dynamic ecosystem of global and regional stakeholders—including Vertical Sales Strategy Leads, Portfolio Marketing, Industry Sales Leaders, Global BMI, and the Global CoE—to co-create and align successful vertical strategies.
• Manage the vertical marketing budget strategically, with clear commercial accountability for maximizing, measuring, and reporting on marketing ROI.

Requirements

• 8+ years of progressive B2B marketing experience , with dedicated Vertical or Field Marketing experience highly desired.
• Native-level fluency in both written and spoken English is required; professional proficiency in another European language is a highly valued asset for our diverse regional footprint.
• Proven marketing experience in a strategic vertical marketing or GTM strategy role, with a strong, demonstrable focus on the T&L and/or Government and Public Safety sectors.
• Deep vertical expertise and a well-established professional network or structural understanding of these critical industry sectors.
• Demonstrated ability to design, launch, and execute highly successful B2B Go-to-Market strategies that yield measurable pipeline results.
• Exceptional communication, presentation, and copywriting skills , with a proven ability to translate complex technical features into engaging, value-driven business stories.
• Strong analytical acumen , with a natural habit of using market intelligence, customer data, and competitive analysis to make informed, strategic decisions.
• A highly collaborative, consensus-building mindset with a proven track record of successfully influencing and partnering with cross-functional, matrixed teams.

Benefits

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme - earn points to spend online
• Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing New Talent to Zebra
• Pension Scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform