Responsibilities

• You’ll help shape how thousands of people experience The Cumberland every single day.
• Working across Marketing, Communications and the wider business, you’ll create engaging content that builds awareness, trust and advocacy across our digital channels.
• Create engaging content across video, photography, graphics and written copy for social media and wider marketing campaigns.
• Plan, create and publish content across our social media channels, ensuring every post reflects our brand and personality.
• Capture authentic stories from colleagues, customers, branches and communities that showcase what makes the Cumberland different.
• Travel across our branch network and communities to create fresh, engaging content where the action is happening.
• Develop content ideas that support integrated marketing campaigns, product launches and community activity.
• Spot trends, conversations and cultural moments where the Cumberland can contribute in an authentic way.
• Manage our social media content calendar, balancing planned campaigns with reactive opportunities.
• Monitor channel performance, using insight and data to continually improve engagement and reach.

Requirements

• Experience creating engaging content for social media, either in-house or within an agency.
• Excellent writing skills and the ability to adapt your tone across different audiences and platforms.
• Confidence creating photography and short-form video using mobile devices and editing tools.
• A strong understanding of what makes content perform across platforms such as LinkedIn, Facebook, Instagram and TikTok.
• Experience using content creation and design tools such as Canva, Adobe Express or similar.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Confidence working with stakeholders across different teams and building positive relationships.
• A willingness to learn, experiment and continually improve.

Preferred

• Experience creating engaging content for social media, either in-house or within an agency.
• Excellent writing skills and the ability to adapt your tone across different audiences and platforms.
• Confidence creating photography and short-form video using mobile devices and editing tools.
• A strong understanding of what makes content perform across platforms such as LinkedIn, Facebook, Instagram and TikTok.
• Experience using content creation and design tools such as Canva, Adobe Express or similar.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Confidence working with stakeholders across different teams and building positive relationships.
• A willingness to learn, experiment and continually improve.

Benefits

• Salary – up to £28,112 p.a. depending on experience (Band 5)
• Holidays - 25 days holiday plus public holidays and the opportunity to buy and sell up to 3 days.
• Learning and Development opportunities - We want you to grow in your role. We’ll work together to support your personal and professional development.
• Hybrid Working - the tools and equipment you need to be able to work from home when you need to, depending on your role.
• Health and Wellbeing - a calendar of events and activities throughout the year, Mental Health & Wellbeing champions, and Cycle to Work scheme.
• Community Day - We offer our people an extra paid day off every year to help local charities and community organisations.
• Competitive Salary
• Learning & Development
• Holidays - Flexibility to buy and sell up to two holiday days per year, plus extra holiday after 5 years.
• Family Friendly - We pay competitive maternity, paternity and adoption leave.