Responsibilities

• Catalog, Item, and Product Strategy & Operations: Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
• Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
• Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
• Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
• Creator Attribution Management: Content Consultation: Provide advice on best practices for conversion-driving content.
• Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
• Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
• Paid Media Strategy, Management & Optimization: Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
• Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
• Sales Reporting & Analysis: Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
• Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.