Responsibilities

• As a Marketing Manager within BCG’s Financial Institutions Practice Area (PA), you will shape and drive the end-to-end marketing agenda for the Payments & Fintech sector, one of the most dynamic and fast-evolving areas of financial services.
• Working in close partnership with PA and Sector leadership, the Marketing Manager, and global and local marketing teams, you will serve as a trusted strategic advisor—translating commercial priorities into a focused, high-impact marketing roadmap that strengthens BCG’s market positioning and accelerates client engagement.
• You will contribute to the annual marketing strategy and lead execution across thought leadership, flagship industry moments, executive visibility, partnerships, and internal communications.
• This role requires both strategic clarity and operational excellence, ensuring that marketing initiatives are tightly aligned with business priorities and deliver measurable impact.
• A core responsibility will be orchestrating BCG’s presence at key industry events, driving coordinated content, senior stakeholder engagement, and visibility before, during, and after each event.
• You will oversee full event lifecycle management, including audience strategy, invitee targeting, cross-team coordination, and post-event follow-through.
• You will actively manage publication pipelines, thought partner with authors to refine storylines and formats, and oversee content distribution to maximize reach and engagement.
• In parallel, you will play a critical role in elevating the market presence of senior leaders, including LinkedIn activation and executive visibility programs.
• The role operates across regions and requires close collaboration with stakeholders in North America and Europe and AP, ensuring alignment across time zones and seamless execution of global initiatives.
• In addition, you will lead and coach junior team members (including intern support), and provide data-driven reporting and performance analysis to leadership.