Responsibilities

• Launching TikTok from zero. Build the channel from the ground up. Set the format, the tone, the cadence. Test, learn, and find what works for MASAJ specifically rather than copying the wellness playbook.
• Ramping up Instagram. Grow our IG presence with a sharper content mix, a faster posting rhythm and a clear point of view.
• Putting practitioners on camera. Build trust with our Bodyworkers and Hosts so they're comfortable being filmed. Find the natural moments. Make it easy for them to say yes.
• Getting our founders seen. Work directly with Scarlet and Alice to capture their voices, perspectives and presence in a way that builds the brand and makes them findable.
• Owning your shoots end to end. Plan, schedule around the freelance team, organise the Studio space, brief the talent, capture, edit and post.
• Directing external photographers and videographers for bigger projects. Launches, brand campaigns and large partner activations will be shot by specialists, briefed and managed by you.
• Bringing brand partnerships to life on social. Work with Bon Charge, Nike, Maslows, Wilderness, Heaps & Stacks, Gymshark and others to create content that earns its place on both their channels and ours.
• Community management. Reply to comments, DMs and tags in the MASAJ voice. Build genuine relationships. Spot the conversations that matter and connect these people with our Head of Marketing.
• Reporting on performance. Track what's working, share it clearly with the team, and use it to shape what we do next. Tie content back to the metrics that matter: bookings, memberships and partner-driven sign-ups.
• Using our brand templates and guidelines as the starting point for visual work. You won't be designing from scratch.

Requirements

• 1-2 years of in-house or agency social media experience, ideally in a brand where you've been hands-on with content creation rather than briefing it out to someone else.
• An eye for short-form video. You shoot on a phone, you edit in CapCut or InShot, and you know what a strong opening three seconds looks like.
• Confident planning and running your own shoots. You'll coordinate Therapist diaries, Studio time and founder availability.
• Comfortable being a regular presence across our Studios, around freelance Bodyworkers and Guests in a live treatment environment. You know how to read the room.
• Strong copywriter in MASAJ's tone of voice. No spa clichés.
• Curious about Bodywork and the London wellness space. You don't need to be a practitioner, but you should care about why people walk through our doors.
• Hungry. This is a role to grow into. The right person will shape MASAJ's social function as the team builds around them.
• Comfortable with guests and Bodyworkers being filmed as part of everyday Studio life, and confident handling consent sensitively.
• Right to work in the UK and willing to undergo a DBS check.

Benefits

• Heavily subsidised treatments as part of the gig, naturally.
• Brand partnerships with some of the most interesting names in fitness, wellness and lifestyle.
• The chance to launch a TikTok channel from scratch for a brand with a genuinely strong story to tell.
• The chance to grow this into a bigger role and more days as MASAJ opens new Studios.