Responsibilities

• build strategic plans for key projects, scoping, and planning for communications across the marketing mix (paid, owned, and earned channels), as we strive to improve animal welfare in the UK and worldwide,
• shape key messages for campaigns, often distilling complex information into clear narratives, using evidence-based messaging frameworks,
• brief external agencies and content delivery teams and channel leads on activity, closely monitoring to ensure assets and output are on time and to spec,
• deliver campaigns across owned, earned and paid channels
• embed evaluation frameworks from the very beginning of every campaign, ensuring success can be measured effectively.

Requirements

• experience of leading strategic marketing and communications projects, utilising excellent project management and communication skills to deliver and shape compelling stories and campaigns.
• This role will work on some of our brand and international projects, so we’re particularly interested in hearing from candidates who have experience working in these areas.
• You’ll have excellent stakeholder management experience, as well as strong evaluation skills, with experience of using clear evaluation methodologies.
• A commitment to Dogs Trust and the work we do is essential.