Social Producer, Guardian Studios

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the social-first content engine for Guardian Studios, turning editorial strategy into talent-led clips and social-ready visuals that engage a global audience.

  • Drive production of talent-led social content and short clips for Instagram and TikTok, aligning with editorial vision and performance metrics.
  • Own social-style guidance, best practices, and analytics-driven optimization across channels to grow reach and engagement.

Job Description

Own the social-first content engine for Guardian Studios, turning editorial strategy into talent-led clips and social-ready visuals that engage a global audience.

  • Responsibilities: Create visual content for any shows (primarily Instagram and Tiktok) with the aim of engaging and informing a global audience
  • Contribute towards the development process - making social an integrated part of the editorial vision for Guardian Studios, intrinsic to each show
  • Devise best practice, visual style, and tone of voice for social promotion, posts and videos
  • Producing social-first, talent-led content for shows, alongside on-screen talent
  • Produce cutdown clips of shows for social
  • Monitor, analyse and measure social engagement as required, across all channels, and optimise content (title, images, graphics, and other metrics) in line with performance
  • Requirements: Experience developing and producing talent-led social-first content.
  • Experience producing social clips and other assets for off-platform audiences.
  • Deep understanding of social media analytics, and the best ways to track performance and engagement.
  • Experience making social content that successfully promotes editorial video output.
  • Demonstrable success creating social content which consistently drives engagement and reach.
  • Experience in social media channel management, with a strategic understanding of how these channels can be best used to cultivate community and engagement.
  • Strong communication skills, with the ability to work with high-profile on-screen talent.
  • Collaborative, open and inclusive in approach.
  • Preferred: Idealy, you’ll have a demonstrable ability to bring a diverse perspective to this role
  • Benefits: You'll have six weeks of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
  • Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
  • We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving.
  • Season ticket loans are also available.
  • You are entitled to life cover, income protection, and eye tests. You can also opt in to dental insurance.
  • We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
  • Culture and wellbeing
  • We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
  • Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.
  • Learning and development
  • We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.
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The Guardian

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Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821.The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.

London, England, GBR
2.8K employees (1,581 in marketing)
0% recommend to a friend

Traffic Signals

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338.1M
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
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42.8%
Direct
50.1%
Referral
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Social
2.1%
Paid
0.4%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
1,313 (47% of company)
Marketing Roles Posted (Last 30 Days)
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