Responsibilities

• Content Planning & Publishing: Maintain content calendars across all platforms and brands; Coordinate scheduling and publishing, ensuring accuracy and timely delivery; Support captions, stories, short-form video briefs and assets in line with brand guidelines; Visit edyn properties as required to create on-location photography and short-form video for social channels; Liaise with internal teams and external partners to gather content and campaign information.
• Community Management: Monitor channels and respond to comments, messages, and guest interactions; Escalate service issues or sensitive conversations appropriately; Track sentiment and emerging trends, opportunities, or risks; Maintain a consistent brand tone across interactions.
• Campaign & Influencer Support: Support campaigns, partnerships and influencer collaborations; Assist with influencer outreach, coordination and tracking; Ensure assets and deliverables are received, reviewed and archived; Coordinate activity around openings, events and initiatives.
• Performance Monitoring & Reporting: Prepare weekly and monthly social reports; Track engagement, reach, follower growth, video performance and traffic; Identify top-performing content and insights for future planning; Maintain dashboards and campaign summaries.
• Brand & Market Research: Monitor competitors and trends across hospitality, travel and lifestyle; Research features, formats and audience behaviours; Share insights with the marketing team; Contribute content, campaign and engagement ideas for brand and commercial objectives.
• Other: Natural language that other duties as reasonably required will form part of this job description.

Requirements

• Self-motivated, organised, and outcome-focused, with a drive to deliver high-quality work and meet deadlines consistently.
• Strong written communication skills, with the ability to create clear, engaging, and brand-appropriate content across a range of digital channels.
• Good understanding of major social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• A creative mindset with an eye for visual content, trends, and digital storytelling.
• Excellent attention to detail, with the ability to manage multiple projects and competing deadlines in a fast-paced environment.
• An analytical approach, with the confidence to interpret social media performance data, identify insights, and suggest improvements.
• Confident using Microsoft Office; experience with social media scheduling, content management, and analytics tools.
• First-class or Upper Second-Class Honours degree in Marketing, Digital Marketing, Communications, Media, or a related field.
• Previous internship, placement, freelance, or personal project experience in social media or digital marketing.
• Experience working within hospitality, travel or lifestyle brands.