Social & Marketing Executive

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the social content machine across three brands with video, community, and UGC, moving fast on trends and live events to turn engagement into business impact.

  • Lead end-to-end video creation and publishing for three brands, coordinating with the Trend & Content Creator and applying AI-assisted experimentation to unlock new formats.
  • Drive community management, influencer seeding, and UGC sourcing to fuel authentic storytelling and engagement.
  • Monitor platform performance daily and test one new content format per month to learn what moves the needle.

Job Description

Responsibilities
  • Produce short-form video content (Reels, TikToks, Stories) alongside the Trend & Content Creator - filming, editing and publishing
  • Manage community across all brand accounts - responding to comments and DMs in the correct brand voice
  • Source, curate and manage UGC for all brands - outreach, permissions, organisation
  • Attend shoots and brand events to capture live, authentic social content
  • Support the marketing managers on campaign delivery - asset organisation, copy briefing, channel coordination
  • Brief and schedule email and social content across all three brands - Instagram, TikTok, Pinterest and emerging platforms
  • Assist with influencer seeding logistics - tracking, dispatch, content capture
  • Execute Shoeaholics BAU marketing under the managers direction
  • Monitor TikTok, Instagram, Pinterest and emerging platforms daily
  • Support the Trend & Content Creator on reactive trend content - be ready to assist with filming, editing or captions at short notice
  • Proactively explore and test AI content tools - including AI image generation, AI video editing and AI caption tools - to find efficiency gains and new creative possibilities for the brands
  • Test one new content format or platform feature per month - document results and share with the team
  • Stay ahead of Instagram and TikTok algorithm changes - proactively share updates that affect how we reach and grow our audiences
Requirements
  • A genuine, demonstrable passion for social media - you're on these platforms because you love them
  • Strong understanding of TikTok and Instagram - you know how they work, what performs, and why
  • Experience creating short-form video content - filming and editing using CapCut, Premiere, or equivalent. You are also not shy to be in front of the camera
  • Excellent copywriting skills - you can write in different brand voices and you understand the difference between a caption that performs and one that doesn't
  • Experience in a social media, content or marketing role (brand-side or agency)
  • Proactive and highly organised - you can manage multiple brands, deadlines and briefs simultaneously
  • A natural collaborator - you work well with creatives, managers and external partners
  • Commercially aware - you understand that great content needs to connect to business results, not just impressions
  • Experience across multiple brands simultaneously
  • Knowledge of Pinterest and TikTok Shop
  • Experience with influencer management or UGC sourcing
  • Familiarity with social analytics platforms (Iconosquare)
  • Fashion, footwear or lifestyle brand experience
Nice to Have
Benefits
  • Enviable discounts
  • Gym Discounts
  • Summer hours - 3pm Friday Finish
  • Half Day, Pay Day Friday (once per month)
  • RetailTrust support
  • GP Access
  • Sample sales
  • And so much more!
  • Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
Kurt Geiger logo

Kurt Geiger

3.1 Glassdoor

Kurt Geiger is a leading London-based footwear and accessories retailer powered by creativity and kindness. For over fifty years, Kurt Geiger’s in-house team of shoe and accessory designers have endeavoured to embolden customers through statement styles underpinned by London’s vibrance and authenticity. Its ultimate mission to create a kind, diverse and inclusive fashion community propels the regular launch of kindness-driven initiatives supporting people, charities and global movements. Kurt Geiger’s owned brands for women, men and children consist of Kurt Geiger London, KG Kurt Geiger and Miss KG. The company has over 70 stores and 530 concessions worldwide and a global customer base extending across North America, Europe, China, Australia and the Middle East.At Kurt Geiger we celebrate individuality, believing our differences make us more powerful as a collective. Diversity, equality and inclusion are at the core of who we are and we strive to reflect this in every corner of our company culture, starting with the promotion of equal opportunities. Though prejudice prevails in our world, it is not welcome in our workplace, and ensuring the equality of all our people processes to recruit a diverse workforce remains paramount. We are committed to creating an inclusive workplace where everyone is granted the opportunity to thrive as their authentic self. We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism

Founded in 1963
London, England, GBR
1.4K employees (133 in marketing)
43% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
88 (6% of company)

Funding

Total Funding
$191.5M
Last Raise
$191.5M
Debt Financing, 3 years ago

Funding History

  • Jun 2023
    Debt Financing • $191.5M

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