Responsibilities

• TikTok and Instagram, end to end. Strategy, cadence, the whole feed. 4+ IG posts and 4+ TikToks per week as a baseline. This is a high-output role and we're upfront about that.
• Editing and packaging. Turning Alia's founder videos, photoshoot assets and creator content into scroll-stopping Reels and TikToks.
• Community management. Roughly 15% of this job is living in comments and DMs, replying as a peer, not a brand. This is where Yashy's reputation gets built one conversation at a time.
• Creator and influencer outreach. Building real relationships with micro-creators in the cycle, PCOS/PMOS, hormone and menopause spaces. Seeding product, briefing collabs, tracking what actually moves the needle.
• Trend-spotting. Turning a viral sound into a Yashy edit before it cools off.
• Monthly reporting. What worked, what didn't, what we're learning.

Requirements

• UK-based with the right to work in the UK
• 10,000+ personal followers on TikTok or Instagram (ideally both). We need a social media native, not a learner
• You can edit on CapCap or equivalent in your sleep
• You're already deep in the women's health conversation online. You can name ten creators in this space off the top of your head and tell us who's actually good (and who's selling snake oil)
• You write captions and DMs in a voice that sounds like a friend, not a brand
• You have evidence of growth you've driven on your own account, a creator you've worked with, or a brand you took from A to B
• Comfortable on camera for Yashy content , team takeover or packing day
• Genuinely fascinated by women's health, not "I'll learn it", you actually find it interesting
• A self-starter who maintains output when no one's looking