Responsibilities

• P&L & storefront trading
• P&L management: Set-up and optimise total TikTok Shop financials, balancing gross sales against ad spend, sample costs, and affiliate payouts.
• Commercial variables: Set and adjust tier-based affiliate commission rates and in-app promotional discounts to protect product margins.
• Storefront operations: Set-up and manage the TikTok Shop Seller Center, including inventory forecasting, custom product bundling, and the promotional calendar.
• PDPs: Work with in-house creative on mobile-first image carousels, variant options, and embedded shoppable videos to maximise conversion.
• Logistics & shop health: Partner with warehouse teams to meet TikTok’s dispatch and shipping SLAs.
• Sourcing: Identify, outreach to, and onboard creators with high-converting audience data.
• Creative direction: Brief creators with native frameworks, defining the exact visual hooks, pain points, and calls-to-action (CTAs) that drive sales.
• The feedback loop: Analyse creator content performance and provide data-led feedback to iterate on their style.
• Affiliate management: Turn top-performing affiliates into long-term brand advocates

Requirements

• Direct knowledge of the TikTok Shop Seller Center, affiliate network plans and shop compliance metrics.
• Experience managing a digital retail budget or channel P&L, with a clear understanding of margins, platform fees, and marketing cost structures.
• Experience running Spark Ads, scaling paid spend behind UGC, and managing creator content codes.
• Background in sourcing creators, managing product sample logistics, and coaching talent to optimise creative hooks for direct sales.
• Strong organisational and project management skills.
• Excellent communication skills and agency management experience.
• Proactive, detail-oriented and thrives in a fast-paced environment.

Benefits

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• Salary from £40k
• Performance-related bonus of 10% based on annual salary
• 27 days holiday, with the option to buy holiday days
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you
• Free in-office massages
• Enhanced family policies