Shopper Marketing Manager

London, UK (Unknown)

Salary Not AvailableSenior Level

Posted 2 months ago

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Job Summary

Own the shopper strategy and budget-driven activation across brands, turning consumer insights into plans that win with retailers and shoppers.

  • Own Shopper Strategy and budget deployment across brands and calendar, ensuring resources and spend meet objective metrics.
  • Engage customers with toolkit-based activations and compelling value propositions to drive shopper marketing impact.
  • Evaluate campaigns and share outcomes to optimize activation and lift across channels.

Job Description

Responsibilities

  • Creation of an insight-based Shopper Strategy to deliver against SBF GBI commercial objectives.
  • Create compelling arguments and engage with key customers to understand their requirements and deliver value, driving shopper marketing activity in these customers based on shopper toolkits provided by brand teams.
  • Accountable for securing the shopper plans for all brands based on the Commercial Calendar
  • Accountable for securing and deploying a significant budget deployed across and for managing and tracking this against plan.
  • Accountable for Shopper Marketing processes that enable effective deployment of resources and shopper budget including decisions on brand vs retailer lead executions.
  • Accountable for the effective management of our promotional materials and POS within our warehousing facility.
  • Accountable for the evaluation of campaigns and sharing of insights to continuously improve our activation.

Requirements

  • Degree Educated or equivalent
  • Excellent understanding of the UK FMCG market and all channels
  • Customer Facing experience within a Marketing or sales environment in Grocery
  • Understanding of key commercial levers, and P&L management, especially the impact of shopper spend on channel
  • Ability to lead and influence others to land exceptional plans that effectively deliver against customer and brand objectives
  • Ability to engage customers and internal stakeholders through strong presentation and communication skills
  • Ability to use a wide variety of data sources, from which to analyse data and extract relevant insight

Preferred

  • start-up mindset
  • agile
  • great relationship building skills

Benefits

  • Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good.
  • Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.
Suntory Oceania logo

Suntory Oceania

Bringing the best of Suntory to Oceania.By harnessing the best of Suntory from across Australia and New Zealand, Suntory Global Spirits and Suntory Beverage & Food Oceania have created a multi-beverage powerhouse – Suntory Oceania.Our 40 market-leading brands, including Jim Beam® and Maker's Mark® Bourbon, Hibiki® Japanese Whisky, Canadian Club® Whisky, -196, V Energy, Maximus, and Suntory BOSS Coffee, are powered by five distribution centres, more than 1,500 Suntorians and two local manufacturing sites. With full end-to-end control of our portfolio, we pioneer new beverage experiences, inspired by innovation and craftsmanship.

Founded in 1962
Auckland, Auckland, NZL
1.2K employees (87 in marketing)

Traffic Signals

Monthly Visitors
41.3K
Traffic Source Mix
Search
55.8%
Direct
35.1%
Referral
4.8%
Social
2.5%
Paid
1.6%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
87 (7% of company)
Marketing Roles Posted (Last 30 Days)
1