SEO Specialist at Barchester Healthcare | London, UK

Barchester Healthcare

SEO Specialist

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and drive the end-to-end SEO and AEO program to boost visibility for care homes and related services, coordinating content, agencies, and technical optimization to improve local and national rankings, conversions, and discoverability.

SEO & AEO Execution: lead strategy, planning, and cross-team delivery across organic search, local listings, and AI-enabled search tools.
Content & Local SEO: shape content for Google Business Profiles, location landing pages, and Help & Advice resources to capture local intent.
Agency & Channel Alignment: manage agencies, tools (Brightedge/SEMrush/Screaming Frog), and align SEO with PPC for efficient spend and performance.

Job Description

Responsibilities

Implement and develop our SEO strategy in conjunction with Head of Digital Marketing to improve our online visibility for our brand and care homes
You will lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice
Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings
Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams
Create and enhance location landing pages across our website to maximise local visibility
Expand our thought leadership content and further develop our Help & Advice resources
Manage relationships with SEO agencies and platforms to ensure maximum value and performance
Align SEO efforts with PPC activity to reduce wasted spend and drive efficient performance
You will play a key role in ensuring our website and digital content perform at the highest level.
Optimise website content across written, photographic, and video formats to increase visibility and conversions

Requirements

Demonstrate a proven track record of successful experience in SEO while working on search campaigns
Multi-site SEO experience
Proven experience of working with SEO platforms such as Brightedge, SEMRush, Screaming Frog or similar tools
Have proven experience of managing corporate websites and other affiliate websites
Demonstrate proficiency in Drupal or similar website CMS
Possess excellent written communication skills, which can be evidenced

Benefits

Access to a range of retail and leisure discounts
Access to a range of wellbeing support and Best Doctors Service
Opportunity to develop within a hugely supportive team

Barchester Healthcare

Founded in 1992, Barchester started with just one care home. Today, we're proud to have over 260 care homes and six independent hospitals across England, Scotland and Wales that continually meet and exceed all relevant regulatory compliance standards. We deliver exceptional levels of care to over 13,000 residents and patients and we employ over 18,000 dedicated people across the entire organisation.We have continued to remain at the forefront of the UK’s private healthcare sector by providing award-winning care and investing in our employees through training, continuous development and sector-leading rewards packages. We are also proud to be an Above National Living Wage Employer. With an extensive new build growth plan in place, we’re on track to opening 10 new care homes each year, for the next five years. But we can’t continue to thrive without the right people.We promote equal opportunities to our prospective and existing employees and display the Disability Confident logo with pride. We are also the only healthcare provider to be accredited as one of the best companies to work for in the UK by the Best Companies b-Heard Survey. With an array of awards and achievements under our belt, we know that we wouldn’t be where we are today without our people.Our residents, patients and their loved ones rely on us to deliver outstanding person-centred care and support, 24 hours a day, 365 days a year. In fact, every single role across our homes, hospitals and support functions is pivotal in shaping the future of our organisation.

Founded in 1992

London, England, GBR

5.8K employees

barchestercareers.com