SEO Site Manager - GAME, Evans and Studio

Shirebrook, Nottinghamshire, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the SEO program end-to-end for three sites, combining technical optimization, keyword-driven roadmap, and performance reporting to lift revenue.

  • SEO performance ownership: drive on-site optimization and KPIs for revenue targets.
  • Strategy and execution: build the SEO roadmap with the SEO Lead and deliver link-building campaigns.

Job Description

Own the SEO program end-to-end for three sites, combining technical optimization, keyword-driven roadmap, and performance reporting to lift revenue.

  • SEO performance – owning, driving and optimising performance on Evans Cycles, GAME and Studio
  • Delivering the SEO strategy - work with the SEO Lead to develop the sites’ SEO roadmap and strategy
  • Carry out keyword research and manage site technical issues to support SEO roadmap
  • Reporting and KPIs – monitor and improve the sites’ KPIs and revenue targets
  • Insight and opportunity analysis – highlight opportunities and developments across the channel
  • PR Campaigns - work with the SEO Lead to deliver SEO link building campaigns
  • Best practice – stay abreast of and contribute to wider industry developments
  • Share initiatives, best practices and results
Frasers Group logo

Frasers Group

2.8 Glassdoor

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.We’re not sitting back – there’s no room for hesitation.

Founded in 1982
London, England, GBR
17K employees (679 in marketing)
38% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
105.4K
Traffic Source Mix
Search
40.1%
Direct
40.3%
Referral
14.8%
Social
3.9%
Paid
0.6%

Headcount Trend

Current headcount: ~16.7K

Marketing Team

Marketing Team Size
389 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.1B
Last Raise
$4.1B
Post IPO Debt, 11 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $4.1B
  • Feb 2020
    Post IPO Equity

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