Responsibilities

• Own the keyword and content opportunity landscape across all three brands
• Plan content production using AI-assisted tools – from generating and refining content to getting it published
• Review and optimize existing content: what to refresh, consolidate, or retire
• Work with Product Marketing to position product and solution pages for search
• Collaborate with Design and the web team on page structure and UX decisions that affect visibility
• Coordinate with Field Marketing teams to align local content strategies with the broader plan
• Manage internal linking across all sites
• Track performance and turn the data into clear next steps
• Help shape the team's SEO and GEO content strategy as AI-driven search evolves
• Build relationships across the organization to get recommendations moving