Responsibilities

• Lead Aviva’s approach to discoverability across traditional search engines and AI search platforms
• Work with Paid Search and Social Media teams to ensure an integrated search strategy
• Identify content gaps, briefing content using SEO and LLM best practices, and scaling discoverability across AI search platforms
• Support the business and collaborate with various teams to achieve business goals
• Effectively communicating growth insights to senior leaders and stakeholders

Requirements

• Extensive experience in SEO, across onsite and technical - both in agency and in-house settings, with a proven track record of delivering business growth and demonstrating SEO commercial success
• Proven experience navigating the evolving search landscape, including traditional search, generative AI, AI Overviews, and conversational search
• Understanding of emerging GEO and AEO approaches, including how AI-driven search and answer experiences surface content – and ensuring content is structured to perform well in traditional search and AI generated responses
• Experience working with large brands, ideally within Financial Services or regulatory industries, and a data-driven, customer-focused approach
• Excellent stakeholder management skills, with the ability to report on and explain SEO and AI visibility concepts clearly to non-specialists

Benefits

• Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Up to 40% discount on Aviva products , and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Outstandingly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your well-being seriously with lots of support and tools