SEO Growth Operations Manager at Twinkl Educational Publishing | UK

Twinkl Educational Publishing

SEO Growth Operations Manager

UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own multi-geo SEO delivery with automation, technical health, and content optimization to drive subscriber growth and LTV.

multi-geo programs and scorecards tied to sessions and subscribers.
automation-first processes to shorten cycles and scale quality.
Collaborate with Product/Engineering and Data to link SEO to downstream conversions and CRM data.

Job Description

Responsibilities

Own day-to-day operations of the SEO team, ensuring strategy is delivered on time, to spec, and at scale.
Implement automation-first processes to reduce production cycles, accelerate publishing, and ensure technical and content excellence.
Manage the SEO scorecard and dashboards, linking outputs to business impact (sessions, conversions, subscribers).
Translate the Director of SEO’s global strategy into actionable programs across US, UK, and priority markets.
Drive full-funnel keyword strategies (ToFu → BoFu), landing page development, and large-scale content optimisation.
Lead delivery of SEO initiatives that directly contribute to subscriber growth (600K new subscribers via SEO by FY26).
Partner with Production to deliver high-intent content aligned to keyword demand.
Work with Product & Engineering to resolve technical SEO challenges and maintain crawl health, indexation, and speed benchmarks.
Collaborate with Data/BI to integrate SEO performance with LTV, CRM, and downstream conversion data.
Support authority-building through Thought Leader partnerships and targeted link-building initiatives.

Requirements

Proven track record of running large-scale, multi-geo SEO programs in high-growth environments.
Deep expertise across technical SEO, keyword strategy, content operations, and authority-building.
Strong operational and delivery mindset, with experience embedding automation and scalable workflows.
Excellent stakeholder management skills; able to work cross-functionally with product, engineering, and marketing.
Data-driven leader who thrives on accountability and measurable results.
Inspirational team player who can coach, mentor, and elevate those around you.

Preferred

Benefits

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions
Quarterly company awards programme
Seasonal events
Referral scheme
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation - cycle-to-work scheme
Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

Twinkl Educational Publishing

2.1 Glassdoor

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. We have materials, created by specialists for:- - Ages 0 - 16- Planning and Assessment- Welsh, Scottish and ROI Curriculum- SEN- EAL- SLT- Teaching Assistants- Childminders - Home Educators- ParentsWe believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.

Founded in 2010

Sheffield, England, GBR

1.4K employees (848 in marketing)

www.twinkl.co.uk

22% recommend to a friend

16% CEO approval