Responsibilities

• Service Development: Support the design our SEO & GEO service offering, identifying how AI can enhance SEO, content, and digital strategies.
• Strategy & Execution: Deliver SEO and LLMO projects hands-on, including keyword research, technical SEO, AI-powered content workflows, prompt optimization, and performance tracking.
• Client Engagement: Act as the division’s first point of contact for clients, pitching services, presenting strategies, managing expectations, and providing strategic guidance.
• Collaboration: Work with internal teams, including Marketing and Data & Analytics, to build tools, workflows, and processes (no deep coding required) that deliver measurable results.
• Performance Tracking: Measure and report results, tying optimizations directly to traffic, rankings, engagement, and ROI.
• Data-Driven Insights: Leverage analytics to optimize performance, identify areas for improvement, and drive continuous innovation in GEO strategies.
• Market & Trend Research: Stay up-to-date with industry trends, competitor strategies, and emerging AI technologies to inform both client strategies and the division’s roadmap.
• Team Leadership: As the division scales, help build and lead a dedicated regional team.

Requirements

• 8-10 years of experience in SEO (agency experience preferred), with a track record of driving measurable results.
• Interest in and working knowledge of AI/GEO applications (prompt engineering, AI-assisted content, AI-automation).
• Deep understanding of the SEO concepts, including technical SEO, content optimisation, backlinking, research, measurement and market trends.
• Familiarity with APIs, NLP (Natural Language Processing) concepts and AI automation tools. Coding experience is a plus but not required.
• Proficiency with SEO tools such as Google Analytics, Semrush, Ahrefs, Screaming Frog.
• Ability to both sell and deliver, confident in client-facing roles while being hands-on in execution.
• Entrepreneurial mindset, comfortable to build a new revenue stream from scratch.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication skills, able to present data-driven recommendations to both technical and non-technical stakeholders.
• Proven ability to manage multiple projects simultaneously, prioritising efforts that align with business goals.

Preferred

• Coding experience is a plus but not required.

Benefits

• Competitive salary and benefits package with generous annual holidays and private healthcare.
• Employer-contributory pension, life assurance, and income protection.
• Wellbeing support including subsidised gym membership and access to Diversity and Inclusion programs and employee networks.
• Commitment to personal development to support success in the role.