Responsibilities

• Conducting keyword research to identify opportunities for our key websites, using tools such as SEMrush and Ahrefs.
• Optimising on-page elements including title tags, meta descriptions, headers, and content to improve search engine rankings.
• Utilising AI tools to streamline content production workflows, ensuring all output is manually refined and authorised to meet our brand voice and E-E-A-T standards.
• Conducting regular site audits using tools such as Screaming Frog and creating actionable plans to address issues affecting organic performance.
• Contributing towards off-site strategies to increase domain authority and improve search rankings.
• Analysing and reporting on SEO performance metrics, including traffic, rankings, AI visibility, and conversions, providing insights and recommendations directly to the SEO Lead.
• Collaborating with divisional and country stakeholders to ensure SEO best practices are implemented in new content and website projects.
• Staying updated on industry trends, algorithm changes, and emerging tools to keep our strategies cutting-edge.

Requirements

• Working knowledge of tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Ability to interpret data, identify trends, and make data-driven recommendations.
• An understanding of how to optimise content and web pages for search engines and answer engines.
• Experience in diagnosing and resolving technical SEO issues such as crawl errors, indexing problems, and site speed optimisation.
• Capable of clearly articulating strategies and performance insights to stakeholders.
• Highly organised and comfortable managing multiple projects simultaneously.
• Enthusiastic about staying ahead of industry changes and driving measurable results.
• Understanding of how AI can support digital marketing processes and strategies.

Preferred

• Knowledge of HTML
• Experience using content management systems such as WordPress and Strapi
• International SEO experience, including localising content for diverse markets
• High-level proficiency in MS Excel and PowerPoint

Benefits

• Pension
• Life assurance
• Employee fuel card scheme
• Electric Vehicle scheme
• Employee assistance programme
• Wellness and healthcare assistance via ‘Help@Hand’ by Unum
• ‘Cycle to work’ scheme
• Free breakfast daily in the office