SEO and E-commerce Manager at London Lash Pro | UK | £45K/yr – £52K/yr

London Lash Pro

SEO and E-commerce Manager

UK (Hybrid)

£45K/yr – £52K/yrMid Level3+ years expPermanent

Posted 6 weeks ago

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Job Summary

Own the technical and content SEO for a multi-market Shopify business, driving international visibility and AI-driven search awareness.

SEO Strategy: Own hreflang management, regional performance, and multi-market parity to grow organic share in the UK, EU, France, US, and ES.
Technical & Content Ops: Lead site-wide audits, schema, crawlability, Core Web Vitals, and content optimization with developers and content teams.

Job Description

Responsibilities

Lead keyword research and mapping strategies to guide content creation and optimisation
Optimise title tags, meta descriptions, heading structures, internal linking, and content architecture across key pages
Identify content gaps and opportunities through competitor analysis and search intent research
Implement schema markup (FAQ, Article, Product, etc.) to enhance SERP appearance
Own the technical SEO roadmap, including crawlability, indexation, site speed, Core Web Vitals, and structured data
Conduct comprehensive site audits to identify and prioritise technical issues impacting organic performance
Work closely with web developers to implement technical recommendations accurately and efficiently
Monitor and resolve issues related to canonicalisation, hreflang, pagination, and log file analysis
Maintain and improve XML sitemaps, robots.txt, and redirect strategies
Own hreflang implementation and management across our five regional stores (UK, EU, France, US, ES)

Requirements

3+ years of hands-on SEO experience in a commercially focused environment
Proven experience with hreflang implementation and international SEO across multiple regional sites — essential given our five-market setup
Hands-on Shopify SEO experience, including familiarity with Shopify Markets
Proficiency with SEMrush (Site Audit, Position Tracking, Keyword Magic Tool, and Competitive Research modules)
Strong technical SEO knowledge including HTML, CSS basics, JavaScript SEO, and server-side concepts
Experience conducting and presenting end-to-end SEO audits
Familiarity with GEO principles and monitoring tools for AI-driven search surfaces
Confident GA4 user: able to build views, interpret ecommerce data, and translate findings into action
Commercially literate: comfortable working with CVR, AOV, and conversion funnel metrics in a trading context
Clear, concise communicator able to summarise performance for non-technical senior stakeholders

Preferred

Experience with Shopify Liquid for minor front-end edits
Experience working with a professional or B2B product audience
Google Tag Manager experience

Benefits

Work from home

London Lash Pro

3.9 Glassdoor

LONDON LASH Pro eyelash extensions is a London-based Eyelash Extensions Products Supplier and Professional Eyelash Training academy.London Lash Professional is one of the leading companies in the Eyelash Extensions industry and is known for having set a precedence in the standard of training. It has earned an unrivaled reputation over years by organizing and taking part in both national and international competitions. London Lash has seen exponential growth in the last 3 years and offers courses in over 20 cities in Europe.London Lash holds exhibitions at Olympia and Excel Professional Beauty, Manchester and Birmingham Beauty UK. London Lash provides both group and one-to-one courses as well as supplying products of the highest standard available.London Lash Studio is a certified member of the British Association of Beauty Therapy & Cosmetology (BABTAC) and Beauty Guild. All our training courses are accredited by The Guild of Beauty Therapists.

Founded in 2014

Bolton, England, GBR

45 employees (16 in marketing)

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65% recommend to a friend