Responsibilities

• create, update and optimise content that drives organic growth across our websites.
• writing advice articles and provider profiles for care homes, home care agencies and nurseries, as well as re-optimising and refreshing existing content to improve rankings, traffic and user engagement.
• You will identify content opportunities, conduct keyword research and create content that performs across both traditional search and AI-powered search experiences (AIO/AI Overviews).
• You will also transform provider information and internal data into compelling, accurate and SEO-friendly descriptions.

Requirements

• Proven SEO content writing experience.
• Strong understanding of keyword research, search intent, E-E-A-T and AIO optimisation.
• Experience updating and re-optimising existing content to improve performance.
• Excellent writing, editing and proofreading skills.
• Strong attention to detail and ability to manage multiple projects.

Preferred

• Experience in healthcare, social care or childcare.

Benefits

• Salary and Benefits: - Salary in the region of £32,000 depending on experience - £4,000 per annum discretionary company bonus scheme (pro-rated) - 25 days annual leave + bank holidays (pro-rated) - 6% employer pension contribution (pro-rated) - Access to perks and discounts through Perkbox - Cycle to Work Scheme - Long Service Awards - Company and Team nights out