SEO Content Writer (9 month Maternity Cover)

Hungerford, West Berkshire, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 5 weeks ago

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Job Summary

Own the SEO content engine for care-sector sites, driving organic growth through new articles, refreshed content, and AI-enabled search experiences.

  • Content ownership: write and optimise provider profiles and care-advice articles for strong rankings and engagement across traditional and AI search.
  • Opportunity system: identify content gaps via keyword research and transform internal data into SEO-friendly descriptions.
  • Performance & governance: refresh existing pages, track rankings and traffic, and adapt for E-E-A-T and AI Overviews.

Job Description

  • We are looking for an SEO content writer to create, update and optimise content that drives organic growth across our websites.
  • The role includes writing advice articles and provider profiles for care homes, home care agencies and nurseries, as well as re-optimising and refreshing existing content to improve rankings, traffic and user engagement.
  • You will identify content opportunities, conduct keyword research and create content that performs across both traditional search and AI-powered search experiences (AIO/AI Overviews).
  • You will also transform provider information and internal data into compelling, accurate and SEO-friendly descriptions.
  • Proven SEO content writing experience.
  • Strong understanding of keyword research, search intent, E-E-A-T and AIO optimisation.
  • Experience updating and re-optimising existing content to improve performance.
  • Excellent writing, editing and proofreading skills.
  • Strong attention to detail and ability to manage multiple projects.
  • Experience in healthcare, social care or childcare.
  • Company benefits: 25 days annual leave + bank holidays (pro-rated).
  • Perkbox: access to perks and discounts.
  • Cycle to Work Scheme.
  • Long Service Awards.
  • Company and Team nights out.
Tomorrow's Guides logo

Tomorrow's Guides

2.9 Glassdoor

Tomorrow's Guides is the UK’s leading website publisher in the care home, home care and nursery sectors. Its main three websites, carehome.co.uk, homecare.co.uk and daynurseries.co.uk receives a combined 22.5 million visitors each year.Each site has a unique audience and provides the visitor with a valuable resource to find the perfect facility for their loved ones or leave a review based on their own experience.Tomorrow’s Guides also enables each individual care or nursery provider with their own online profile and an array of marketing tools and services to ensure their business is effectively and efficiently promoted to a huge audience. They can also post job vacancies via their profile and reach a dedicated audience of industry professionals.Tomorrow’s Guides currently has over 15,000 customers across the care and nursery sectors.The company is made up of Sales, Marketing, News, Reviews, Jobs, Customer Service, Finance, HR and Development teams. It is a uniquely friendly and sociable organisation with a tremendous level of cross-departmental support. The direction of the company is open and transparent to all employees and there is a huge sense of working together to achieve a common goal. It is growing at a fast pace and developing at an equal speed and has surpassed some incredible goals over the last few years.

Founded in 1998
Hungerford, England, GBR
72 employees (15 in marketing)
47% recommend to a friend

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
53.3%
Direct
35.2%
Referral
6.5%
Social
4%
Paid
1%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
15 (21% of company)
Marketing Roles Posted (Last 30 Days)
2