Responsibilities

• You own the SEO, AEO and GEO plan for Zellis, in order to grow our organic visibility and bring more of the right people to us.
• You manage our external SEO agency day to day, setting clear briefs, priorities and expectations, in order to get brilliant work that moves the numbers that matter.
• You shape and improve our website content alongside the wider marketing team, in order to make sure every page answers the questions our customers are actually asking.
• You build the Zellis presence in answer engines and generative engines, in order to make sure we are found and recommended when buyers ask AI tools for help.
• You track how Zellis shows up across search and AI answers, in order to understand where we are winning and where we need to do better.
• You turn search and AI visibility data into clear, honest insights for the wider team, in order to help everyone make smart decisions about content and priorities.
• You work closely with the demand generation and content teams, in order to make sure the demand we create is matched by the visibility to capture it.
• You keep on top of how search and AI discovery are changing, in order to keep Zellis ahead rather than catching up.
• You look after the technical health of our site for search alongside our web and agency partners, in order to give every page the best possible chance of being found.
• You report on progress against clear goals, in order to show the value of organic search to the wider business.

Requirements

• A genuine love of search and a curiosity about how people find information, including how AI is changing the way buyers discover brands.
• Confident managing an agency or external partner, giving clear direction and holding people to account in a way that gets the best from them.
• Comfortable with data, happy to dig into the numbers and turn them into a story the rest of the team can act on.
• A practical, get it done attitude, able to balance quick wins with longer plans.
• Strong communication, able to explain technical ideas to people who are not technical without making them feel lost.
• A team player who enjoys working across marketing and beyond, building good relationships as you go.
• Comfortable with change and keen to try new things, because this part of marketing is moving quickly.
• Proven experience delivering SEO that grew organic traffic and visibility, ideally in a business to business or technology setting.
• Hands on knowledge of how search engines rank and index content, plus a clear understanding of the newer worlds of answer engine optimisation and generative engine optimisation.
• Experience managing an external agency or supplier, including setting briefs, reviewing work and keeping to budget.

Benefits

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.