Responsibilities

• Lead strategy across integrated and PR-first, partnership-led campaigns
• Provide senior strategic input across client work and new business pitches
• Lead research and insight development using qualitative, quantitative, generative AI and desk-based methods
• Analyse data, evidence, and context to identify clear and actionable insights
• Develop behaviour-change strategies, creative propositions, and campaign frameworks
• Work closely with creative, PR, social and account teams to shape strong creative work
• Write clear and inspiring creative briefs
• Present strategy confidently to senior clients and stakeholders
• Design evaluation frameworks and lead campaign effectiveness reviews
• Commission and interpret data and research to demonstrate impact

Requirements

• An established Senior Strategist or Senior Planner from a creative, PR or integrated agency
• Strong in PR, partnerships, and earned-led campaign thinking
• Experienced working with government, public sector, charity, or purpose-driven organisations
• Comfortable operating at senior client level
• Motivated by work that focuses on behaviour change and social impact

Preferred

• Experience with tools such as YouGov, GWI or TGI is helpful but not essential.
• Strong strategic and analytical thinking with the ability to simplify complex challenges
• Solid understanding of qualitative and quantitative research methods
• Confidence working with and interrogating data to generate insight
• A clear understanding of how PR, partnerships, and integrated communications drive results
• Skilled with Generative AI techniques, including writing brilliant prompts and judging generative outputs
• Strong written and verbal communication skills
• Good organisation and the ability to manage multiple priorities