Responsibilities

• Social-First Design Execution: Create high-quality visual content across static assets, motion graphics, and short-form video design support — including titles, overlays, and transitions.
• Platform optimization: Ensure all design work is platform-optimised for TikTok, Instagram, YouTube Shorts, and other relevant channels — on-brand, consistent, and ready to publish.
• Visual craft standards: Maintain strong visual craft standards across every output, regardless of volume or turnaround time.
• Content Creation Support at Scale: Work closely with Content Creators to bring concepts to life visually and enhance content through considered design.
• Produce assets at pace: across always-on content, campaign activations, and reactive or trending content opportunities.
• Scalable Design Systems: Create and maintain templates, layout systems, and modular design assets that enable content to be adapted quickly, localised across markets, and repurposed across formats.
• Document design systems clearly: so they can be used consistently across the team.
• Multi-Market Adaptation: Adapt visual content for different markets, ensuring visual consistency, cultural relevance, and formatting and language accuracy.
• Support efficient versioning: of assets across markets and platforms, setting clear standards for how adaptation is approached.
• Performance-Driven Design: Work with Data and Social teams to understand which visual approaches perform best, and use engagement signals to inform layout, format, and creative decisions.

Requirements

• Strong design capability across static and motion formats, with a portfolio demonstrating high-quality social-first work
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), CapCut, Canva, Figma, or equivalent tools
• Deep understanding of platform design best practices and what drives visual engagement across key social channels
• Demonstrated ability to manage multiple design projects simultaneously, delivering consistently strong work at pace and under time pressure
• Experience building and maintaining design systems, templates, and modular asset libraries that enable efficient, high-volume production
• Background in high-volume, always-on content environments — agency, in-house, or embedded studio
• Experience delivering social design for consumer brands, with FMCG background an advantage
• Familiarity with multi-stakeholder environments involving strategy, social, data, and client teams
• Experience managing project-level production budgets, including cost estimation, supplier negotiation, purchase orders, and reconciliation
• Advanced use of Gen AI tools relevant to social design — including tools that support ideation, asset generation, content variation, and production workflow optimisation
• Experience designing AI-assisted workflows for personal use and sharing effective approaches with the wider team
• Ability to train others on responsible and effective use of AI tools within a design context
• Agentic thinking for complex, multi-step design and production challenges — breaking problems down systematically and driving efficient execution
• Strong understanding of AI capabilities and limitations, with rigorous human oversight applied to all AI-assisted outputs
• Experience working across multiple markets or languages, or in embedded in-house or studio environments
• Familiarity with paid social design requirements — safe zones, format variants, and performance testing
• Experience designing for creator or influencer-led content
• Experience building design systems or localisation frameworks at studio level
• Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning

Preferred

• Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning