Senior Social Content & Community Lead

Wakefield, UK (Hybrid)

£33K/yr – £35K/yrSenior Level3+ years expPermanent

Posted 1 month ago

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Job Summary

Own multi-brand organic social end to end, turning Instagram and TikTok into growth engines while scaling content formats across Facebook, Pinterest and YouTube.

  • Growth & content: Develop recurring formats, plan film and edit social-first video, and drive campaigns across platforms.
  • Insights & optimization: Track performance and use data to improve content, engagement, and reach.
  • Collaboration: Align with CRM, Brand, Creative and Commercial teams to execute on commercial objectives.

Job Description

Responsibilities

  • Own and develop organic social strategy across multiple brands
  • Create content for Instagram, TikTok, Facebook, Pinterest and YouTube
  • Produce short-form video, reels, stories, carousels and campaign content
  • Plan, film and edit social-first video content
  • Develop recurring content formats and social campaigns
  • Identify trends, reactive opportunities and emerging platform behaviours
  • Grow audience engagement and community interaction
  • Collaborate with CRM, Brand, Creative and Commercial teams
  • Analyse performance and optimise content based on insights

Requirements

  • 3+ years' experience in social media or content creation
  • Proven success creating high-performing organic content
  • Strong video creation and editing skills
  • Excellent copywriting and storytelling ability
  • Experience using content performance data to drive improvement
  • Strong understanding of Instagram, TikTok, Facebook, Pinterest and YouTube
  • Ability to balance creativity with commercial objectives
  • Adobe Creative Suite
  • Premiere Pro
  • Photoshop
  • Illustrator
  • Canva Pro
  • Portfolio required: please include examples of content you have personally created, filmed and edited, including social campaigns, reels, TikTok content or content portfolios.

Preferred

  • Experience within interiors, lifestyle, retail or home brands
  • Multi-brand experience
  • Knowledge of social commerce and creator-led content
  • GA4
  • After Effects
  • social scheduling platforms

Benefits

  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • Flexitime
  • Free parking
  • On-site parking
Interior Goods Direct Limited logo

Interior Goods Direct Limited

Since 2003, Interior Goods Direct has been a leading online retailer specialising in soft furnishings. We take immense pride in our products, which are crafted and dispatched directly from our in-house production teams. This approach allows us to deliver a swift and personalized service to each of our customers.Our extensive selection of products is unmatched in quality and variety. With our impressive manufacturing capabilities, we produce over 40,000 made-to-measure blinds, curtains, and home accessories each month for both trade and commercial clients. Operating from our new 130,000 square foot UK facility in Huddersfield, West Yorkshire, and supported by over 200 dedicated employees, we ensure short lead times and fast delivery.Under the IGD umbrella, we boast several e-commerce brands, with Blinds Direct as our flagship. Here, you’ll find an unparalleled range of products, all in one place, providing IGD customers with the best selection available.Our retail e-commerce sites are:www.blindsdirect.co.ukwww.polesdirect.comwww.wooden-blinds-direct.co.ukwww.roller-blinds-direct.co.ukwww.vertical-blinds-direct.co.ukwww.roman-blinds-direct.co.ukwww.custom-curtains.co.ukwww.pleated-blinds-direct.co.ukwww.polesdirect.com www.shutters-direct.co.ukFollow us on Twitter: @InteriorGoodsInstagram: www.instagram.com/interiorgoodsdirectFacebook: www.facebook.com/InteriorGoodsDirect

Founded in 2003
Huddersfield, England, GBR
45 employees (8 in marketing)

Traffic Signals

Monthly Visitors
10.9K
Traffic Source Mix
Search
53.5%
Direct
36.2%
Referral
5.8%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
5 (11% of company)