Responsibilities

• Organic search ownership
• Define the SEO strategy: keyword research, site structure, content planning, and cluster architecture. Then, execute it.
• Write and optimise the work yourself. You produce content, refresh existing pages, and manage the full content lifecycle: creation, publication, refresh, retirement.
• Own on-page SEO across the site: titles, metas, internal linking, content structure, schema markup.
• Brief and review additional writers when needed — you set the bar and quality-check their output.
• Monitor and beat the competition. Know what they're publishing, where they're ranking, and where the gaps are.
• Own traffic share as a metric. Not just "are we growing" but "are we growing faster than they are."
• Think in search intent, not just keywords. Understand why someone searches "crypto tax calculator" vs "how to calculate crypto taxes" and build pages that match.
• Spot emerging opportunities from SERP changes, AI Overviews, and shifts in crypto tax search behaviour.
• Live in the tools: Ahrefs/Semrush, Google Search Console, GA4. Pull insights without being asked.

Requirements

• 5+ years in SEO with a focus on content-driven organic growth.
• You can show pages and sites you personally got to rank. Specific keywords, specific positions, specific actions.
• Writer first, SEO second. Your career started in content, writing, or journalism and moved toward SEO, not the other way around.
• Strong on-page SEO instincts: search intent analysis, title optimisation, internal linking, content structure, CTR optimisation, at least basic technical understanding.
• Hands-on with Ahrefs or Semrush, Google Search Console, and GA4: not "I'm used to them" but "I live in them."
• Comfortable being managed by someone who isn't an SEO specialist. You report to the Content Lead, who will challenge you on voice and quality, not on keyword strategy. You own the SEO decisions.
• Comfortable operating autonomously in a remote, async environment.
• Exceptional written English, at a native or near-native level.

Preferred

• Experience in crypto, fintech, or a technical/regulated content space.
• Competitive SEO experience: you've actively monitored and beaten competitors in organic search, not just grown traffic in isolation.
• Experience with AI Overviews and evolving SERP features.

Benefits

• Perks : 32 days PTO, 100% Async culture, flexible schedule, and true autonomy.