Responsibilities

• 75% will be Client Work
• Senior GEO partner to a portfolio of Jellyfish’s Tier 1 EMEA accounts, running the strategic conversation with CMOs, brand leads and search leaders.
• Move clients from AI curiosity to AI maturity the headline KPI of the role. Measured on how many of the EMEA accounts in your portfolio move along that maturity curve, and how fast.
• Drive adoption of advanced GEO practices inside the accounts you own, taking the latest techniques out of test and into committed retained work. Achieve measurable commercial and business success through best practices in SEO, GEO and Search.
• Architect retained GEO engagements spanning content authority, technical site and structured data, entity reinforcement, AI training-signal optimisation, agentic readiness and ongoing measurement.
• Own the GEO QBR narrative for major retained accounts. Lead annual planning conversations on GEO’s contribution to growth, citation lift and agentic readiness.
• Diagnose AI-mediated search risk across the accounts you own: AI Overviews, ChatGPT Search, Claude, Gemini, zero-click surfaces, and the fragmentation of traditional search signals across a widening set of AI-driven discovery engines.
• Coach senior client-facing teams (account directors, strategy directors, retail media leads) on how to position GEO inside their day-to-day client conversations.
• EMEA voice into global product Share of Model and Pencil Pro feature priorities, signal definitions, regional benchmarks and edge-case feedback fed back to the GEO Lead, EMEA and the Product team.
• Surface regional learnings into the global codex experiments, case studies, automation hooks and edge cases that update the practice for every market, not just EMEA.

Requirements

• You are an experienced senior practitioner, most likely with over 6 years in SEO, search strategy or digital media, including direct work in AI-influenced search environments and at least one major EMEA enterprise account.
• You translate model behaviour and citation analysis into business consequences without sliding into jargon. You are credible with senior marketing stakeholders.
• You understand how knowledge graphs, structured data, embeddings, retrieval systems and training signals actually work, and you can spot weak strategies.
• You have a track record of converting AI capability into retained revenue.
• You understand the fragmented, multi-market EMEA search landscape, the regulatory backdrop, and how AI-mediated discovery is playing out differently across CPG, retail, financial services and tech.
• You share what you learn, raise the bar for the practitioners around you, and make it easy for colleagues across accounts to get GEO right.
• Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Benefits

• Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
• Reward: You'll be eligible to join our discretionary annual bonus scheme.
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.