Senior SEO Executive at Elder | London, UK | £30K/yr – £40K/yr

Elder

Senior SEO Executive

London, UK (Hybrid)

£30K/yr – £40K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the hands-on SEO workflow from on-page optimization to content optimization and cross-channel collaboration, shaping how Organic channels surface in traditional search and new discovery formats.

Core SEO execution: optimize meta data, headings, links, and images while improving existing content for visibility and engagement.
Content and keyword ownership: research intents, write and refine pages and blog posts to align with user needs and brand goals.
Cross-functional collaboration: work with Social, CRO, Product and Engineering to boost organic surface and test-driven improvements.

Job Description

Responsibilities

Core SEO support: you’ll support day-to-day SEO activity, including on-page optimisation (meta titles and descriptions, heading structures, internal linking, and image optimisation)
Updating and improving existing content to increase visibility, rankings and engagement
Carrying out keyword research for new and existing pages, informed by user intent and search behaviour
Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs
Search beyond Google: supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
Learning how emerging discovery platforms impact SEO and applying relevant best practices
Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
Technical SEO fundamentals: supporting implementation of technical SEO improvements, such as identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
Working with the SEO Manager and engineers to help prioritise and validate fixes
Cross-channel collaboration: collaborating with Social, CRO, Product & Engineering to maximise organic performance (inform content topics, optimise discoverability, support testing and optimisation, site improvements)

Requirements

A solid understanding of SEO best practices, including content creation and technical SEO optimisations
Proven experience writing and editing high-quality content in English for SEO purposes, with the ability to create content that aligns with user intent, brand tone and business goals
Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console, Ahrefs, SEMrush or similar, GA4, Screaming Frog or similar
Experience analysing performance data and turning insights into clear, prioritised recommendations
Confidence running competitor analysis and identifying content or keyword gaps

Nice to have

Experience in marketplaces, healthcare, or care-related sectors
Familiarity with CMS platforms such as WordPress, Sanity or similar

Elder

Elder HealthCare Ltd. is focused on FMCG products. Elder HealthCare Ltd.'s consumer products has responded to this reality through a product basket comprising of strong brands with proven therapeutic capabilities. The product range comprises of OTC products in pain management, fairness segment (both men and women), oral care, lip care , burn categories, Men,s, Women's grooming etc.Elder Health Care Ltd. is engaged in the manufacture of a range of FMCG products through research and development and also in the manufacturing and marketing of diverse products through licensing agreements with Indian and International companies.

Founded in 1988

Mumbai, Maharashtra, IND

1.2K employees (42 in marketing)

www.elderindia.com