Responsibilities

• Project Management: Plans, develops, and executes the successful and timely delivery of high-quality technical content in support of NPI, website updates, product discontinuation/supersession, acquisitions, tradeshows, social media posts, video/animation projects, or other marketing collateral.
• Project Oversite: Leads projects or ad hoc teams as needed to meet business needs.
• Content Strategy: Ensures customers can make informed and efficient decisions on which product( s ) best serve their needs amidst a portfolio of 20,000+ items, developing/implementing proposals for website (re)organization as needed.
• Timely Updates: Consistently meets deadlines, producing technically accurate content that meets company standards all while handling multiple projects at different stages of production and at all levels of technical difficulty.
• Communication: Guides graphics and digital marketing staff by clearly and effectively communicating desired outcomes to obtain the necessary images, videos, and animations for a successful presentation.
• Coaching/Mentorship: Able to coach junior team members and assist Editorial Content Strategists by reviewing updates to presentations created by other Science Writers to support NPI, product revisions, product feedback, and general website improvements, ensuring they follow Thorlabs’ standards and are technically sound.
• Website Enhancements: Collaborates with the eCommerce Project Manager and marketing management to develop, test and implement tools (e.g., configurators) that are necessary for new product introduction or an improved customer buying experience.
• Product Road Mapping: Provides feedback to aid in defining new products and/or product enhancements through participation in the internal product development forum.