Responsibilities

• Drive culture-led earned media storytelling that connects Converse to fashion, youth culture, creativity, music and sport.
• Own and grow relationships across fashion, culture, lifestyle and youth media in London—strengthening established connections while building new relationships across emerging platforms, including streamers, podcasters and Substack writers.
• Develop and execute press strategies for product launches, collaborations and key cultural moments.
• Shape narratives across stylist, influencer and tastemaker ecosystems, partnering closely with Brand and Marketing teams.
• Manage reactive communications and commentary, operating with confidence in fast-moving news cycles.
• Partner with agency teams to generate coverage that is culturally credible, timely and impactful.
• Work cross-functionally with Brand, Product and Marketing partners to ensure aligned and consistent external storytelling.
• Stay deeply embedded in culture—tracking emerging trends, voices and moments that matter to Converse’s audience.

Requirements

• Proven experience in communications, PR or media relations, ideally within fashion, lifestyle or culture or creative industries.
• A strong London-based media network, with relationships across established and emerging outlets—including fashion, culture, sport, lifestyle and youth media, as well as streamers, podcasters and Substack writers.
• Excellent writing and storytelling skills, with strong editorial judgment.
• Deep understanding of the fashion ecosystem, including stylists, influencers and cultural tastemakers.
• Strong news sense and confidence operating in fast-moving media environments.
• A clear cultural point of view and passion for style, youth culture and creative expression.
• Proven ability to manage multiple projects at pace while maintaining attention to detail.
• Fluent written and spoken English.

Nice to have

• Experience working with a fashion, sneaker or culture-driven brand.
• Strong understanding of sport as culture (basketball, skate), rather than performance sport.
• Experience partnering with global teams while operating confidently at local market level.
• Comfort working with high-profile talent, creatives and collaborators.