Senior Press Officer or PR Manager at French Connection | London, UK

French Connection

Senior Press Officer or PR Manager

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own seasonal PR execution with media relations, events, and budget control for a fashion and retail brand.

Lead seasonal PR launches and event activations, owning agency relations and press placement
Own weekly press coverage reporting, KPI tracking, and budget alignment with the marketing calendar
Build media and influencer relationships to secure placements and drive brand impact

Job Description

Responsibilities

Support the development and execution of seasonal PR strategy
Lead seasonal campaign launches across press
Act as the key day-to-day contact for the PR Agency
Own weekly press activity within the wider marketing calendar, aligning to brand and commercial focuses where relevant
Ensure brand identity and tone of voice are consistently represented across all comms
Build and maintain strong relationships with key media, publishers and industry contacts
Work closely with product teams to support placement opportunities
Manage the talent gifting programme alongside the PR Agency and Social Media Manager
Manage product requests and press sample coordination in a timely manner
Lead the execution of press events and gifting days

Requirements

Proven experience in PR, ideally within fashion, lifestyle or retail
Experience managing PR agencies, media relationships and talent partnerships
Strong understanding of the UK media landscape across earned and paid
Experience in event management and press activations
Knowledge of influencer and publisher partnership activity
Experience supporting campaign launches, press events and gifting activity
Confident managing multiple projects and stakeholders in a fast-paced environment
Experience reporting on coverage performance, reach and brand impact
Strong storytelling and editorial instincts
Excellent written and verbal communication skills

French Connection

French Connection is a design led British brand, creating distinctive products across womenswear, menswear, accessories and home for the modern lifestyle. The brand distributes globally through retail stores, e-commerce, wholesale and licensing channels and is committed to offering a premium experience, ensuring the customer is at the heart of the business.Since its creation in 1972, French Connection has enthused a passion for design and continues to deliver timeless affordable quality. Innovation remains at the core of the brand and all designs are created and developed from the head office in Camden, London. French Connection encourages a dynamic company culture. Employees work collaboratively and proudly represent the brand. The bold personality of French Connection continues to push boundaries globally, through impactful advertising campaigns and by supporting emerging talent.

Founded in 1972

London Colney, England, GBR

1.1K employees (226 in marketing)

www.frenchconnection.com