Responsibilities

• Develop and implement an integrated PR strategy that aligns with the Conduit’s mission and objectives, focusing on the social impact of our work, including the Solutions Agenda, flagship initiatives such as FloodAction, and Conduit Live conferences.
• Identify key narrative themes, target audiences, priority contacts and communication channels to maximise reach and engagement.
• Create high-quality, impactful communications content across various formats, including press releases and case studies, to build brand awareness.
• Work closely with teams to distil complex innovative solutions/initiatives into accessible and compelling stories, ensuring those stories reach as broad an audience as possible.
• Manage and cultivate relationships with a wide variety of key media contacts, journalists, and influencers in the social impact, sustainability, and innovation sectors to build brand awareness.
• Identify and secure ‘cold’ media opportunities, using industry syndication and alert tools, and proactively identify and execute on potential PR opportunities within the Impact space.
• Develop strategies for maximising the PR impact of our keystone events, including Conduit Live conferences and the Solutions Agenda to secure media attendance.
• Serve as a primary point of contact for media inquiries, coordinating interviews and briefing spokespeople.
• Monitor media coverage and report on PR performance metrics.
• Co-lead efforts with the marketing team to build an ambassador programme of journalists, senior impact leaders and other influencers to promote The Conduit and its work through their channels.