Responsibilities

• Manage, review, and optimise day‑to‑day account responsibilities across paid advertising platforms including LinkedIn Ads (with a strong focus on ABM for B2B Enterprise sales), Google Ads, and Microsoft Advertising.
• Plan and execute full‑funnel paid marketing campaigns to drive demand, accelerate sales opportunities, activate new customers, and support retention across all key markets
• Work closely with the Commercial team to identify priority accounts, buying committees, and sales objectives, and translate these into effective paid advertising and ABM strategies.
• Identify, implement, and track key performance metrics using appropriate tracking, tagging, and attribution tools.
• Build, manage, and optimise remarketing, custom audiences, lookalike audiences, and account‑based targeting across key paid channels.
• Collaborate with the wider marketing team to promote digital, video, and content assets through paid channels using best‑practice execution.
• Use modern AI‑powered tools and large language models (LLMs) (e.g. Claude, Microsoft Copilot, or similar) to support campaign ideation, creative testing, performance analysis, and insight generation.
• Test, evaluate, and scale activity across additional paid channels such as Meta, Reddit, TikTok, and emerging platforms, monitoring performance and return on ad spend (ROAS).
• Manage and optimise the paid advertising budget, including allocation, forecasting, pacing, and performance‑based optimisation.
• Implement and manage conversion rate optimisation (CRO) initiatives, including A/B testing of ads, audiences, landing pages, and bidding strategies.

Requirements

• 3–5 years’ experience using analytics platforms (e.g. Google Analytics or equivalent), with the ability to assess campaign performance and user behaviour.
• 3–5 years’ hands‑on experience managing paid advertising across platforms such as LinkedIn Advertising, Google Ads, Microsoft Advertising, Meta Ads, or equivalent.
• Demonstrated experience running paid campaigns that support B2B lead generation and pipeline growth, with exposure to account‑based marketing (ABM) approaches considered a strong advantage.
• Working knowledge of additional paid platforms such as Reddit, TikTok, and emerging channels, with an appetite for experimentation and learning.
• Experience using AI‑powered tools and large language models (LLMs) (e.g. Claude, Microsoft Copilot, or similar) to support campaign development, analysis, and reporting.
• Experience analysing and manipulating performance data using spreadsheets or analytics tools, with the ability to produce clear summaries and visualisations.
• Strong organisational and time‑management skills, with the ability to manage multiple campaigns, stakeholders, and deadlines.

Nice to have

• Google Ads Certification is highly desirable
• Experience with ABM approaches considered a strong advantage
• Deep familiarity with LinkedIn Ads and account-based marketing (ABM) approaches within B2B Enterprise sales environments
• Experience working within the medical and/or pharmaceutical industry is advantageous

Benefits

• 30 days annual leave, plus bank holidays
• Private Medical Insurance, including dental and optical support
• Pension scheme with salary sacrifice option
• Company socials and team events
• Annual company offsite in Stockholm, bringing together colleagues from across the business