Responsibilities

• Own and execute Fuse Energy’s paid acquisition strategy across multiple channels (Paid Social, Paid Search, Programmatic, and Display) in line with aggressive growth objectives.
• Plan, manage, and scale performance marketing budgets, ensuring efficient customer acquisition cost (CAC) and maximum lifetime value (LTV).
• Build, deploy, and scale LLM automation workflows across multiple platforms to streamline campaign creation, optimization, and audience management.
• Own the deployment of tracking infrastructure using Google Tag Manager (GTM), custom pixels, and app install tracking to ensure absolute data accuracy.
• Continuously launch, test, and optimize creative, targeting, and landing pages to improve conversion rates across the entire acquisition funnel.
• Data-driven tracking of channel performance, reporting granular impact to senior leadership and continuously improving marketing ROI.
• Manage, run, and scale campaigns with an extreme bias for action, operating at a high velocity to capture market share.

Requirements

• minimum 4-5 years of experience in performance marketing, growth marketing, or digital acquisition roles within a high-growth startup, scaleup, or top-tier digital agency.
• Proven track record of scaling paid media spend and managing multi-million-pound budgets efficiently.
• Deep, hands-on familiarity with Google Tag Manager (GTM), Google Analytics 4 (GA4), web/app event mapping, and modern tracking technologies to setup rigorous tracking and attribution.
• Strong understanding of attribution modeling, pixel integration, and navigating privacy-first data environments (iOS14+, Cookies, Conversions API).
• Deep technical expertise across Meta Ads Manager, Google Ads, and programmatic networks, with a proven ability to operate across multiple platforms simultaneously.
• Demonstrated experience building and managing automation loops (e.g., automated bidding, API-driven creative changes, automated rules, or integration tools) to drive efficiency.
• Strongly data-driven and analytical, with experience building data-led hypotheses and evaluating performance metrics via Metabase (SQL experience is a strong plus).
• Strategic thinker with the absolute ability to execute hands-on—you are comfortable setting the vision but equally love building, launching, and automating campaigns yourself.
• Excellent communication and cross-functional stakeholder management skills.
• Entrepreneurial, hyper-focused, and highly comfortable operating in a fast-moving, evolving company.
• Comfortable with ambiguity, rapid experimentation, and building growth playbooks from scratch.

Benefits

• Competitive salary
• Biannual bonus scheme
• Fully expensed tech to match your needs
• Paid annual leave
• Breakfast and dinner allowance for office based employees