Responsibilities

• Google Ads delivery: end-to-end strategy, build, and optimisation across Performance Max, Shopping, and Search for a portfolio of DTC ecommerce clients.
• Meta oversight: reviewing account structures, creative testing plans, and performance across our Meta buyers' accounts; coaching, not just checking.
• Client performance reporting: owning numbers, narratives, and recommendations for your accounts; presenting confidently to founders and marketing leads.
• Proactive diagnosis: spotting issues before clients do - attribution anomalies, creative fatigue, tracking gaps - and raising them with a proposed fix.
• Team development: helping onboard and train new media buyers as the department grows.

Requirements

• 4+ years of hands-on media buying, with Google Ads as your strongest platform. You've personally built and managed PMax, Shopping, and Search campaigns for ecommerce brands - this is non-negotiable.
• Experienced with feed management tools and Merchant Center as well as troubleshooting tracking issues.
• Strong working knowledge of Meta Ads - enough to review structures, creative strategy, and results with authority.
• Ecommerce fluency: you understand AOV, CVR, contribution margin, blended vs platform ROAS, and can explain why a number moved.
• Agency experience preferred - you're comfortable juggling multiple accounts and client personalities.
• A coaching instinct: you make the people around you better and you'd rather teach the fix than hoard it.
• Direct communicator: you flag problems early, in plain language, with a recommendation attached.
• Comfortable using AI tools in your day-to-day workflow - we're an AI-forward team and this matters. Bonus if you are already fluent with Claude Cowork and Code.
• Flexible - with clients all over the globe and important sale periods happening throughout the year, some evening and weekend work is required to cater for different timezones.
• Bachelor's (preferred)

Nice to Have

• Time at Google, Meta, or another major ad platform (in addition to, not instead of, hands-on buying experience).
• Shopify and GA4 fluency.
• Klaviyo or broader retention marketing exposure.
• Experience mentoring or managing junior buyers.

Benefits

• £35-40,000 base salary depending on experience plus a performance bonus tied to client and department results, with realistic OTE significantly above base.
• Private medical insurance upon successful completion of probation.
• A genuine number-2 seat in a growing department - direct mentorship from agency leadership and a clear path to Head of Performance as we scale.
• Hybrid working: 3 days per week in our Belfast office, 2 remote. Many of our clients are North American so in-office days typically start at 10am - we care about output, not hours.
• Real budgets, real brands, and the autonomy to run your accounts your way once you've earned it.
• Company pension
• Work from home