Responsibilities

• Lead all media and PR activity around Breast Cancer Now’s fundraising and brand marketing, developing and leading delivery of bold and ambitious annual media strategies for these areas that support the charity to supercharge progress for anyone affected by breast cancer.
• Ensure all plans are tightly aligned to the charity’s strategic ambitions and integrated across owned, earned, shared and paid channels for consistency and greatest impact.
• Build media profile that positions Breast Cancer Now as determined leaders and as the ‘charity partner of choice’, raising awareness, engagement and support among actual and potential supporters across our fundraising activity.
• Drive excellent results for corporate partnerships around shared values and targets in a way that makes us an aspirational charity to partner with.
• Leading media and PR for our brand marketing activity, you’ll work closely with the brand marketing team and have a unique opportunity to work closely with our world/industry leading brand marketing agency to provide counsel and support the shaping of creative media and PR activity that best amplifies the charity’s brand across the year.
• Ensure relevant internal stakeholders are brought in where appropriate.
• Play a key part in supporting the day-to-day leadership of the wider media and PR team.
• Develop strong relationships and negotiate with internal and external stakeholders across corporate partners, agencies, fundraisers, and journalists to secure media profile.
• Digest and translate complex health information and create compelling copy at pace for media.
• Identify proactive and reactive opportunities to secure impactful media profile.

Requirements

• Drawing on strong experience of working in health communications, and media/PR relations environments
• Excellent at building and nurturing impactful relationships both internally and externally at all levels
• You’ll be an effective negotiator with the ability to balance complex and sensitive needs across stakeholders (including corporate partners, agencies, fundraisers, and journalists) to secure media profile that cuts through and resonates with key audiences
• You’ll digest and translate complex health information and create compelling copy at pace for media
• With an instinctive news sense you’ll identify and be quick to seize proactive and reactive opportunities to secure impactful media profile
• A creative thinker, you’ll bring fresh ideas and bold thinking to help elevate the charity’s brand, cutting through the media noise with smart, stand-out storytelling
• A natural planner with a strategic mindset, you’ll work closely with colleagues to forward plan and consider the bigger picture while ensuring tight alignment and consistency across all communications output
• Your ability to prioritise multiple and complex projects and handle conflicting demands and tight deadlines will also be key to the success of your team.