Senior Marketing Specialist - Marketing management (fixed-term)

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own and orchestrate integrated Travel marketing plans across digital, social, events, and direct channels, collaborate with sales on ABM for top accounts, and drive data-driven optimization with Marketo to maximize campaign impact.

  • End-to-end ownership: plan, execute, and measure multi-channel campaigns for Travel audiences.
  • ABM focus: collaborate with sales on top accounts and one-to-few to one-to-one motions.
  • Cross-team collaboration: share best practices and work with content, events, and channel teams to scale impact.

Job Description

Own and orchestrate integrated Travel marketing plans across digital, social, events, and direct channels, collaborate with sales on ABM for top accounts, and drive data-driven optimization with Marketo to maximize campaign impact.

  • End-to-end ownership: plan, execute, and measure multi-channel campaigns for Travel audiences.
  • ABM focus: collaborate with sales on top accounts and one-to-few to one-to-one motions.
  • Cross-team collaboration: share best practices and work with content, events, and channel teams to scale impact.
  • Developing and executing an integrated marketing plans and campaigns for our Travel audiences through several channels including various digital and social channels, events, direct mail and more
  • Working directly with the sales teams on our top accounts with a one to few and ABM motion
  • Contributing and collaborating with the wider marketing team to explore new ideas and share best practices
  • Collaborating with our content marketer to develop and proof key content in various formats
  • End to end event and webinar management
  • Use of Marketo for effective email communications and nurture programs
  • Working closely with stakeholders on marketing activities to ensure prompt and effective follow up
  • Using data to drive decisions that maximise our marketing investments
  • Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
  • We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.
  • At SAP, you can bring out your best.
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SAP

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SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

Founded in 1972
Walldorf, Baden-Württemberg, DEU
138K employees (6,989 in marketing)
81% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
15.6M
Monthly Google Ads Budget
$735.1K
Traffic Source Mix
Search
42.6%
Direct
41.9%
Referral
13.4%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~138.1K

Marketing Team

Marketing Team Size
3,841 (3% of company)
Median Career Experience
21 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 7 years ago

Funding History

  • Apr 2019
    Post IPO Equity • $1.3B
  • Jun 2015
    Grant • $1.4M

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