Responsibilities

• Digital channels - Manage and optimise CPC's digital channels, including the website, email communications, marketing automation platforms and supporting digital infrastructure.
• - Lead on website development, ensuring it evolves to meet business and audience needs through continuous improvement to UX and conversion rates.
• - Plan, build and execute email marketing campaigns, emails and automated nurture journeys.
• - Develop and maintain audience segmentation strategies to improve targeting and engagement.
• - Oversee the day-to-day performance of social channels, providing guidance and support to the Social Media & Digital Lead.
• - Ensure all digital channels are effectively integrated and aligned to campaign and business objectives.
• - Oversee the integrated content and channel calendar, working with the Social Media & Digital Lead and wider Marketing & Communications team to ensure content is effectively scheduled, coordinated and distributed across channels.

Marketing operations and technology

• - Own and manage the marketing tech stack, including HubSpot, GA4 and associated platforms.
• - Manage the HubSpot-Dynamics integration, including troubleshooting issues, field mapping and process improvements.
• - Maintain CRM structures, customer records, and data governance processes.
• - Develop and optimise marketing automation workflows and customer journeys.
• - Manage audience creation, segmentation, and data preparation for campaigns.
• - Identify opportunities to improve systems, processes, and automation to increase efficiency and effectiveness.
• - Collaborate with Digital Workplace colleagues to scope and deliver Power BI and Dynamics dashboards to track performance on channel and campaign effectiveness and audience engagement.
• - Scope, recommend and utilise suitable MarTech products to optimise our marketing and communications.
• - Work in close collaboration with Senior Marketing Managers to ensure campaigns are executed accurately, on time, and within budget.

Audiences, insights and data

• - Management of audience insights and personas, including demographic, behavioural and engagement data, to inform targeted marketing plans and outputs.

Benefits

• 9 day fortnight for everyone, every other Friday.
• 23.5 holiday entitlement for everyone, with pro-rata calculations for part-time employees, along with a Christmas shutdown period for additional days off.
• Competitive pension, up to 10% company contribution to help you save for your future.
• Two paid days of volunteering leave per year (pro-rata for part-time employees) to support charitable activities.
• Employee Assistance Programme (EAP) providing 24/7 confidential work/life support services to you and your immediate family members.
• Cycle to Work Scheme encouraging a healthy and sustainable commute.
• Cash Health Plan, offering reimbursement for a wide range of essential and everyday healthcare expenses, promoting your well-being.
• Payroll Giving scheme, allowing regular charitable contributions from pre-tax income, maximizing the impact of your donations.
• Discounts and offers from a wide variety of retailers, enhancing your purchasing power and providing savings opportunities.
• Mortgage Advice benefit, delivered in partnership with Charles Cameron & Associates – provides employees with free, expert mortgage advice and end-to-end mortgage support from the application process through to completion.