Responsibilities
Creative Direction & Brand Stewardship: Establish, evolve, and police the brand identity guidelines for all group companies. Ensure visual continuity across product packaging, trade catalogs, retail spaces, and digital media. Team Leadership & Workflow Traffic Control: Lead, mentor, and inspire the graphic design team (including the Editorial and Junior Designers). Manage the internal project ticketing queue, assign tasks fairly, and remove production bottlenecks. High-Impact Asset Creation: Personal experience high-level design assets, including flagship product packaging, Kickstarter/crowdfunding layouts, corporate B2B presentations for Occam, and marquee event assets for global trade shows. Quality Assurance & Pre-Flight Approval: Review and sign off on all assets produced by the junior design team before deployment. Ensure strict adherence to color profiles, typography, and technical print/digital specifications. Cross-Departmental Synergy: Act as the primary creative partner to the Group Marketing Manager, Events Manager, Studio Leads, and Occam Trade team to scope and execute major asset rollouts. A Typical Day Includes: Chairing the morning design stand-up meeting to review the team's daily priorities, reallocating urgent banner requests to Junior Designers. A Typical Day Includes: Working on the typography and box-art layout for a major, unannounced Warcradle Studios starter set. A Typical Day Includes: Reviewing and signing off on a series of retail POS banners created by a Junior Designer for Occam Distribution. A Typical Day Includes: Meeting with the Events Executive to finalise the large-format print specifications for the UK Games Expo booth.