Responsibilities

• Lead on marketing campaigns, social media, and digital advertising activities, mentor junior team members, contribute to the overall success of the marketing function
• Plan, execute and analyse marketing campaigns across both offline and digital channels
• Collaborate with agencies on campaign concepts and design, oversee the production and distribution of printed promotional materials, coordinate with IT for promotion programming and testing, ensure all campaigns comply with legal and GDPR requirements, align messaging across marketing channels and analyse and optimise campaign performance
• Develop and implement strategies for social platforms including Facebook, Instagram, X, TikTok, and LinkedIn
• Organise monthly content shoots with the creative agency, encourage user-generated content from store colleagues, collaborate with suppliers to enhance brand promotion and monitor performance to maximise reach and engagement
• Manage digital advertising initiatives to increase store traffic and maximise ROI
• Oversee Google Local Inventory Advertising, identify and pursue new digital advertising opportunities, work with agencies on campaign content and targeting and track campaign performance metrics to measure and improve campaign effectiveness

Requirements

• Proven track record of managing end-to-end multi-channel marketing campaigns
• Strong knowledge of social media marketing
• Proficiency in running digital ad campaigns
• Comfortable using Excel and analysing data
• Strong project management and organisational skills
• Excellent attention to detail
• Proactive and positive attitude
• Relevant bachelor’s degree and / or recognised marketing qualification such as CIM

Preferred

• Industry experience
• Knowledge of radio or out of home advertising
• Knowledge of SEO & PPC
• Management or supervisory skills