Responsibilities

• Lead account-based marketing strategies for key accounts, clearly articulating Beacon’s value proposition to support client needs and sales objectives
• Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials
• Partner closely with sales and customer success to deliver aligned account plans that drive engagement and growth
• Own and execute targeted upsell, cross-sell, and brand campaigns to increase adoption and revenue across key accounts
• Deliver personalised content and communications, leveraging digital channels, newsletters, and events to support commercial goals
• Support product go-to-market through in-product campaigns, sales collateral, and value propositions
• Optimise the marketing tech stack, lead flow, and reporting, streamlining ABM processes and aligning with the wider Hanson Wade Group

Requirements

• 2–4 years of experience in account-based marketing, ideally within life sciences, market intelligence, or a related B2B environment
• Strong understanding of the market intelligence needs of large pharma drug development teams across R&D, clinical, translational, external innovation, and competitive intelligence functions
• Excellent communication, influencing, and presentation skills, with confidence presenting to large or senior audiences
• High-energy, driven self-starter with the ability to execute quickly in a fast-paced environment
• Proven collaborative team player with strong written and verbal communication skills and experience working cross-functionally
• Hands-on experience with marketing technology and tools such as Salesforce, Marketo, SEMRush, or SendGrid, and close alignment with sales and customer success teams
• Strong commercial acumen with experience in campaign planning, execution, and evaluation to drive measurable results
• Proven project and stakeholder management skills, including event delivery, brand alignment, and effective cross-functional collaboration
• Expertise in content creation and copywriting, supported by data management, segmentation, and reporting to deliver insight-led marketing activity