Responsibilities

• Campaign strategy & planning
• Own the planning and delivery of acquisition and upgrade campaigns across The Key
• Translate commercial priorities into clear campaign roadmaps, briefs and sequencing
• Identify opportunities to test, learn and evolve campaign approaches over time
• Campaign delivery & optimisation
• Oversee end-to-end delivery of campaigns across core channels, ensuring activity is well-targeted and effective
• Ensure campaigns are delivered to a high standard and inline with brand guidelines
• Monitor performance and optimise campaign activity using insight and data
• Support the delivery of go-to-market strategies for new revenue lines and adjacencies
• Commercial collaboration
• Partner closely with inside sales to align campaigns with targeting, sequencing and handoffs, ensuring our conversion journeys are leveraging a combined campaign approach
• Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding
• Performance & ways of working
• Own campaign reporting and insights, connecting activity to commercial outcomes
• Establish clear, repeatable ways of working for campaign planning, delivery and optimisation
• Act as a senior campaign specialist within the marketing team, supporting best practice and consistency

Requirements

• Experience delivering B2B marketing campaigns with commercial accountability
• Strong understanding of the customer lifecycle and performance marketing
• A high level of creativity in campaign thinking, with excellent copywriting skills and proven ability to deliver quality execution
• Proven ability to plan, deliver and optimise campaigns across multiple channels
• Strong judgement, prioritisation and delivery focus
• Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross-functional buy-in

Preferred

• Experience in the education sector or in subscription/SaaS environments
• Experience working closely with sales teams
• Familiarity with Hubspot or other automation platforms

Benefits

• We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress.
• We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials and much more.
• This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.