Responsibilities

• Plan and deliver marketing activity to promote adult course delivery, adult skills provision and related services in line with local priorities, skills needs and organisational objectives.
• Identify key networking and employer activities that support the creation and maintenance of key employer partnerships.
• Create and implement B2B marketing campaigns to raise awareness of the organisation’s adult skills offer among employers, partners and other stakeholders.
• Support reputation building through coordinated marketing activity that showcases the impact, outcomes and value of adult skills delivery.
• Promote online and in-person CPD and skills development offers, working closely with employer-facing teams to align activity with identified business needs.
• Create and maintain a strong portfolio of case studies, success stories and campaign materials that demonstrate collaborative work with employers, local authorities and partners to address skills gaps.
• Prepare high-quality promotional materials, presentations and marketing collateral for employer engagement activity, meetings, events, networking opportunities and skills forums.
• Attend and support promotional events, exhibitions, employer forums and stakeholder meetings to help raise profile and generate leads.
• Use CRM systems effectively to manage data, identify target audiences, support segmented communications and inform marketing campaigns and follow-up activity.
• Work with colleagues and partners to gather industry insight and market intelligence to inform campaigns and support the development of relevant skills delivery.