Responsibilities

• Ventures Trade Media: ensure Penguin Ventures and its licensing programme maintains a strategic consistent profile across the licensing trade.
• Develop and deliver a strategic programme of trade announcements/stories that reflect wider licensing activity.
• Write press releases, quotes and messaging; manage feedback/approvals with the wider PRH comms team.
• Drive awareness of brand activity to support partner retention and new business development.
• Secure profile opportunities for Ventures execs at key industry moments.
• Build and maintain relationships with trade press, show organisers and awards stakeholders.
• Trade shows (BLE, Licensing Expo): lead comms planning and delivery (advance editorial, show dailies, photography, stand activity/costume characters, coverage collation).
• Awards shows/sponsorships: support messaging and comms within sponsorship packages.
• Own the Ad-Ventures licensee newsletter, coordinating inputs from Ventures/brand teams to deliver engaging partner updates.
• Review ad hoc opportunities from trade press/global agents and assess fit against overall comms strategy.

Requirements

• Essential criteria: A passion and deep experience in driving noise across the licensing industry. We’re looking for someone with longstanding relationships, a driven individual who can own and implement the annual strategy in order to cement Penguin Ventures as the No1 heritage literary consumer products and experience team in the industry.

Preferred

• Strategic thinker who can connect day-to-day comms activity to broader business and brand goals.
• Proactive and opportunity-led, with strong judgement on which trade/PR moments to pursue and how to maximise them.
• Confident relationship builder, able to work effectively with senior stakeholders and external partners.