Responsibilities - Own Parallels global organic discovery strategy across traditional search engines and AI-powered discovery platforms. - Set the roadmap for SEO and GEO initiatives tied to measurable business outcomes, including qualified traffic, conversion, pipeline influence, brand authority, and AI search visibility. - Balance near-term SEO performance with long-term GEO leadership as discovery behavior evolves. - Establish Parallels operating model for how SEO, GEO, Product Marketing, Content, Engineering, PR, Channel, and Analytics work together. - Lead prioritization, planning, reporting, and executive communication for SEO and GEO initiatives. - Define and operationalize Parallels Generative Engine Optimization strategy. - Improve how Parallels products are surfaced, summarized, cited, compared, and recommended in AI-powered discovery experiences. - Monitor Parallels presence across ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot, and emerging AI assistants. - Build strategies around entity authority, semantic relevance, structured knowledge, citation visibility, AI retrievability, and recommendation share-of-voice. - Partner with Product Marketing and Communications to increase high-quality third-party mentions, citations, and category authority.