Senior Manager, Segment Marketing Strategy at Remitly | London, UK | $59K/yr – $99K/yr

Remitly

Senior Manager, Segment Marketing Strategy

London, UK (On-site)

$59K/yr – $99K/yrSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and evolve audience segmentation and GTM strategy to drive B2B campaigns across academic, government, and funder segments at Elsevier.

Own audience segmentation model and prioritization across regions
Must-have: 3–5+ years in strategic marketing or customer segmentation
Standout: Experience translating insights into actionable campaign planning

Job Description

Responsibilities

Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
Embed segmentation and prioritization models into annual planning and campaign development
Provide strategic input into briefs, messaging, and positioning decisions
Support regional localization and field marketing alignment
Monitor campaign performance by segment and recommend targeting refinements
Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
Report on segment-level progress against pipeline and engagement goals

Requirements

3–5+ years in strategic marketing, customer segmentation, or go-to-market planning
Experience working in complex B2B environments such as publishing, SaaS, education, agency and consulting
Proven ability to lead the development of strategic frameworks and translate insights into action

Preferred

Familiarity with research institutions, academic stakeholders, or funding/government environments
Experience with persona development, campaign targeting, or key account analysis
Knowledge of field marketing and global-regional planning dynamics

Benefits

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
We are delighted to offer country specific benefits.

Remitly

3.8 Glassdoor

Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally. Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.

Founded in 2011

Seattle, Washington, USA

3.3K employees (184 in marketing)

www.remitly.com

66% recommend to a friend

91% CEO approval