Responsibilities

• Build and implement a cohesive Creator strategy that elevates how we approach sourcing, briefing and directing Creators to deliver entertaining and interesting on-brand assets efficiently for organic and paid media teams.
• Lead an engaged team of Specialists to inspire new thinking and ideas - setting up the vision for the team and working closely on bringing it to life.
• Establish a commissioning framework for a diverse mix of creators (defining content pillars and themes across our verticals). With commissions designed to capture attention and build our premium brand identity amongst our target communities.
• Move at the speed of culture to spot emerging creators, subcultures, and platform shifts early, and mobilise creators with agility to capitalize on moments before they pass.
• Establish clear KPIs for creator initiatives (across brand equity, engagement, and conversion). Analyse performance data to continuously optimize spend, creator selection and support paid media in achieving their goals.
• Educate teams on how to work with Creators ensuring content meets the brand's aesthetic standards without stripping away the creator's unique, authentic voice.
• Steer and guide stakeholders at all levels with an innovation approach aimed at challenging the status quo.

Requirements

• 10+ years working in creator and influencer marketing, social media or cultural marketing and 3+ years leading high-performing teams across different locations
• Deep social understanding for what drives share-ability on the internet, understanding the platform mechanics (TikTok, Instagram, YouTube, emerging channels), and possesses an intuitive eye for high-end visual storytelling and curation.
• Impeccable attention to detail and confident presenting ideas cross-functionally and to senior leadership teams
• Confident working with Creators, shaping ideas with them and knowing when to let go of control - instilling this ethos with members of your team
• Experience partnering with creator marketing agencies and platforms to brief, source and measure potential creator partners
• Collaborate closely with cross-functional teams including social media, paid social, legal and finance teams.
• Proven experience of developing and scaling creator-led initiatives from strategy and concepting through execution and optimisation
• You’re organised, understand the sportswear landscape and are curious to shape sports and culture

Benefits

• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.