Responsibilities

• Independent Execution & Support: Work independently on assigned campaigns and tasks, providing strong support to senior media planners on larger, more complex projects.
• Research & Insights: Conduct thorough audience research to inform and support planning recommendations, leveraging industry-standard tools such as GWI and ComScore.
• Budget Allocation Support: Assist in allocating budget appropriately between channels, understanding the rationale behind strategic decisions and supporting the overall media investment strategy.
• Forecasting & Analysis: Support senior media planners and Activation with forecasting requests, and work with them to analyse accuracy and actualize previous campaign data to inform future strategies.
• Briefing & Collaboration: Own and contribute to clear, comprehensive briefs for the Activation team and participate actively in collaborative sessions to ensure seamless delivery.
• Evaluation & Selection: Evaluate responses from the Activation team and work collaboratively to finalize channel and publisher selections and budgets, ensuring alignment with client objectives.
• Plan Ownership: Take ownership of specific components of the overall media plan (as shared with clients) and related internal planning documents (e.g., the finance system), ensuring accuracy and timely updates.
• Testing Plan Maintenance: Maintain and update testing plans and supporting material, contributing to a culture of continuous learning and optimization.
• Campaign Delivery: Own the end-to-end delivery of assigned campaigns, from initial briefing through to final reporting, ensuring all stages meet client expectations and deadlines.
• Client Relationship Development: Contribute to developing strong, trust-based relationships with our clients, becoming a reliable and knowledgeable point of contact for the campaigns you manage.

Requirements

• Forecasting & Budget Management: Ability to forecast expected outcomes of campaigns and support in managing spend accordingly, contributing to efficient budget utilization.
• Data Proficiency: Strong spreadsheet capabilities (VLOOKUP, Pivot Table) are essential for data analysis and reporting.
• Presentation Skills: Strong presentation design skills, in slides or document format, with the ability to communicate complex information clearly and engagingly.
• Industry Tools: Proficient understanding of industry standard media research tools (e.g., ComScore, GWI, TGI, YouGov, Mintel) and a willingness to learn new proprietary WPP tools.
• Communication: Sound written and verbal communication skills, with a desire to continuously learn and advance in a client-facing environment.
• Organisation & Detail: Excellent organizational skills, close attention to detail, and a strong ability to quality control work to ensure accuracy and consistency.
• Deadline Adherence: Proven ability to adhere to deadlines in a fast-paced, dynamic agency environment.
• Client Relationship Building: Strong client relationship skills, with the ability to build rapport and trust with key stakeholders.
• Problem-Solving: Developing problem-solving and decision-making skills, with a proactive approach to overcoming challenges.
• Collaboration & Independence: Ability to work both independently on assigned tasks and collaboratively within a team environment.