Cancer Research UK

Senior Executive - Audience Marketing

UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Translate strategy into cross-channel briefs and own end-to-end delivery of multi-channel campaigns with a focus on data-driven optimization and stakeholder alignment.

  • Campaign Delivery: turn briefs into production specs and manage setup across email, SMS, social and digital channels with cross-functional teams.
  • Audience & Creative Production: define audiences, develop assets with agencies and in-house teams, and drive creative across channels.
  • Testing & Analytics: build pre-launch tests and in-campaign experiments, conduct post-campaign analysis, and share optimisation recommendations with the team.

Job Description

Own cross-channel campaign delivery and optimization for Cancer Research UK audiences, translating strategy into briefs and ensuring compliant, high-quality execution across email, SMS, social and digital channels.

  • Campaign Delivery: translate briefs into production specs, oversee multi-channel setup, and audit elements prior to launch with Data Selections, Web Analyst, Social and Marketing Delivery teams.
  • Audience & Creative Production: define target audiences, develop assets with agencies and in-house teams, and manage content and creative across channels.
  • Testing & Analytics: devise pre-launch test ideas and in-campaign A/B tests, run post-campaign analysis, and share optimisation recommendations with stakeholders.

Marketing Team

Marketing Roles Posted (Last 30 Days)
6